THE LATEST TARIFF UPDATES

Everything direct-to-consumer brands and retailers need to know about the evolving tariff situation

Last update: April 10th 2025

Table of Contents

Note: We update this page as the changes occur. Be sure to check back for the latest information and developments. Review our timeline below to see a chronological overview of all tariff updates.

Tariffs on products imported into the USA

Changes in effect:
Country of Origin (COO)Total Tariff Increase De minimis ThresholdAdditional details
China
Hong Kong
+145%US$800Formal entry clearance required for shipments above US$800
Mexico
Canada
+25%US$800Formal entry clearance required for shipments above US$800
All Other Countries+10%US$800Formal entry clearance required for shipments above US$800
Announced upcoming changes:
Effective fromCountry of Origin (COO)Announced changeAdditional details

May 2nd 2025

China
Hong Kong
The US$800 de minimis exemption endsOrders with mixed COO products will no longer enjoy the de minimis exemption.

Formal entry clearance required for shipments above US$250

For postal shipments out of China or Hong Kong: items sent through the international postal network will be subject to a duty rate of either 120% of their value or $100 per postal item (whichever is higher). On June 1, 2025, the rate will increase to $200 per postal item.
Announced changes on hold:
Current statusCountry of Origin (COO)Announced changeLatest update

ON HOLD FOR 90 DAYS

Specific countries
(see table below)
Country-specific tariff increases for products above the $800 de minimis threshold. April 9th 2025
Formal Entry Clearance

The process requires:

  • All relevant duties & taxes remitted
  • Ultimate consignee Tax ID (Social Security Number) – collected by the shipping partner
  • A Merchandise Processing Fee (MPF) of $32.71 or 0.3464% of the shipment’s value (the higher of the two), charged by U.S. customs.
  • Manufacturer Identification Details (MID), along with material composition details for any apparel items within the shipment.

Tariffs on products COO USA imported into China

Changes in effect:
Country of Origin (COO)Total Tariff IncreaseAdditional details
USA+125%The current threshold for duties is 150 Chinese Yuan (approx. US$20)

Tariffs on products COO USA imported into Canada

Changes in effect:
Country of Origin (COO)SurtaxAdditional details
USA+25%The surtax is levied in addition to the relevant current duties and applies regardless of the shipment value.

Shipments that are currently eligible for Canadian de minimis treatment will continue to be exempt from general duties and taxes BUT are not exempt from the 25% Surtax.

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Tariff timeline: Changes in effect

A breakdown of the tariff changes impacting direct-to-consumer e-commerce
April 12
2025

  China

For products with COO USA sold into China:

Additional increase, bringing total tariff increase to 125%

April 10
2025

  China

For products with COO USA sold into China:

A total 84% tariff increase. Goods shipped before April 10 and arriving by May 13, 2025, will be exempt from this tariff increase.

April 9
2025

  USA

For products with COO China or Hong Kong sold into the USA:

A country-specific tariff increase of 125% on products above the US$800 de minimis threshold, bringing total tariff increase to 145%

For products with country-specific COO (excluding China, Hong Kong, Canada or Mexico) sold into the USA:

The country-specific tariff increases, on products with COO of specific countries announced on April 2nd and scheduled to take effect on April 9th, 2025, paused for 90 days. Products from any COO other than China, Hong Kong, Canada or Mexico, above the US$800 de minimis threshold, are subject to a 10% tariff increase.

April 5
2025

  USA

For products with any COO sold into the USA (excluding Canada and Mexico):

A 10% baseline tariff increase for products above the $800 de minimis threshold.

 
For products with any COO sold into the USA:

Any shipment valued above the US$800 de minimis threshold is now subject to formal entry clearance. This replaces the previous minimum for formal clearance, which was US$2500 for non-COO China or Hong Kong.

March 13
2025

 Canada

For products with COO USA sold into Canada:

The 25% Surtax introduced on March 4 expanded to additional products. To review the updated list of affected products, please click here.

March 4
2025

  USA

For products with COO Canada or Mexico sold into the USA:

A 25% tariff increase on products above the US$800 de minimis.
Any shipment with products COO Canada or Mexico valued above the US$800 de minimis threshold is subject to formal entry clearance.

 
For products with COO China or Hong Kong sold into the USA:

A 10% additional tariff increase on products above the US$800 de minimis

 

 Canada

For products with COO USA sold into Canada:

A 25% Surtax on products imported into Canada with a COO USA, regardless of the shipment value. Shipments that are currently eligible for de minimis treatment will continue to be exempt from general duties and taxes BUT will not be exempt from the 25% Surtax.

To review the list of affected products, please click here.

February 4
2025

  USA

For products with COO China or Hong Kong sold into the USA :

A 10% tariff increase on products above the US$800 de minimis threshold.

Any shipment with products COO China or Hong Kong valued above the US$800 de minimis threshold is subject to formal entry clearance.

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