The Challenge
As one of the most famous luxury fashion brands in the world, Marc Jacobs had been transacting online with shoppers worldwide for a long time. However, they were only able to offer a limited localised experience, supporting just a few international currencies in addition to $US (AUD, GBP, EUR, HKD, KRW), they were only accepting payments through major international credit cards and PayPal, and weren’t able to adjust the local pricing to their specific marketing strategy and MSRP pricing in the different markets.
The brand sought a new powerful global e-commerce solution that would enable them to optimise their performance in current key markets, widen their international online reach and offer a seamless localised experience to their shoppers worldwide. This included overcoming the different barriers to effective global online trading, such as import duties and taxes calculation and guaranteed landed cost and checkout adjusted to local characteristics in different markets (language, required fields, payment options, etc.).
The premier brand was seeking an end-to-end solution that would make global selling as simple as a domestic sale in the US while removing all risks of international fraud management and currency volatility. Marc Jacobs needed an advanced solution that natively supported their SFCC e-commerce platform, a partner with a proven track record in supporting global leading brands and the experience and ability to run a super-fast implementation process.
