As an industry leader, Le Col was attentive to international demand and the market potential of its cutting-edge products. The brand was selling its pro cycling apparel online to shoppers around the world. However, it was only able to offer global customers a limited localised experience.
In order to better cater to its international customers and drive its global online sales, Le Col chose to partner with Global-e, the leading provider of global e-commerce solutions. Following a short and smooth integration process, Le Col was able to provide shoppers in 200+ destinations worldwide with a fully localised online shopping experience including local pricing in local currencies, supported in 100+ currencies; localised one-step checkout page supported over 30 languages; guaranteed calculation of all import duties and taxes at checkout and prepayment option for a transparent landed cost; multiple shipping options at competitive rates; 150+ local and alternative payment methods – enabling shoppers to pay using the most popular local payment methods in their market, and a transparent and easy returns process in all markets.
By partnering with Global-e, Le Col has increased its global reach and has seen impressive international online growth with international order numbers growing significantly YoY.
Following the explosive international growth the brand experienced since launching its renewed international website, Le Col wanted to further localise its offerings for international customers and build on the existing success and strong partnership it had in place with Global-e.
Working closely with Global-e, the Le Col team identified Germany and France as strategic international markets with significant growth potential, recognising that only having an English-language website was potentially holding back growth in these markets.
The brand was looking for a simple-to-implement translation solution that would enable it to fully translate its website in a cost-effective way. Not having internal resources to translate or launch and manage different websites, it turned to the new Global-e translation service powered by Bablic, the leading localisation solution for websites and web applications. The combination of Bablic’s technology and Global-e’s services offered Le Col the ability to quickly achieve a complete localisation of its website in both languages, without having to recruit additional local language resources for support.
The translation experience needed to seamlessly integrate with Le Col’s existing international website and complement the seamless localised shopping experience the brand was already offering its customers in those markets, including local pricing, payments, and checkout. The brand was looking to enhance its existing offering to these markets and offer customers a superior end-to-end experience, including customer care support in both languages.
The brand was looking for a solution that involves German and French customers being easily identified and directed to the new language websites, having a localised experience throughout the journey to a fully translated checkout, followed by emails and customer support in the respective language.
