Ana Luisa - Global-e

Achieving continuous global e-commerce growth and optimising sales to Europe

“Global-e’s deep understanding of cross-border e-commerce and vast expertise have proven to be invaluable. From helping us scale early on when we launched with them 4 years ago, to consistently supporting our growth throughout the years, Global-e has played an integral role in the successful international online expansion of our brand.”

David Benayoun,

Co-founder and CEO

From its first year, through its ongoing expansion, Ana Luisa has experienced consistent international online growth and operational efficiency since partnering with Global-e:

290% YoY increase in international online orders within five months of launch
Sustained year-over-year growth
Streamlined logistics to Europe, offering a full product range to customers in these markets

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Maximising global online potential

Founded in 2018, Ana Luisa works to elevate the every day of people around the world, creating earth-friendly, premium jewellery that lasts. With its timeless pieces and trendy designs, the eco-conscious brand has built a loyal global following and strong organic demand for its products worldwide.

To capitalise on the high volume of international customers visiting its site, Ana Luisa sought a global e-commerce partner. At a time when global e-commerce was still untapped in its industry, the brand searched for a provider with advanced capabilities that could also offer expertise and guidance to help maximise its global potential.

Additionally, Ana Luisa required a solution that seamlessly integrated with its Shopify-based site.

To effectively leverage its global demand, Ana Luisa partnered with Global-e, the world’s leading platform, to enable and accelerate global, direct-to-consumer global e-commerce and Shopify’s exclusive third-party cross-border e-commerce provider.

Global-e and Ana Luisa: Partnering for global e-commerce success

With Global-e, Ana Luisa can now offer shoppers worldwide a seamless end-to-end shopping experience. Including:

Customisable messaging per market
Local pricing displayed in local currencies >100 currencies
Local import duty and tax calculated and guaranteed
Multiple shipping options at competitive rates
Local and alternative payment methods >150 payment methods
Transparent and easy returns process
Advanced international payment fraud management
Best practices and local market

Optimising sales to Europe

Managing European markets in-house from the brand’s fulfilment centre in Germany, Ana Luisa realised that this setup created unnecessary overload and slowdowns.

The brand could not carry inventory for its full line of products due to the high costs and risk involved.

This limited product catalogue hindered Ana Luisa’s ability to maximise its sales potential in Europe and presented inventory management challenges.

To address these issues, Ana Luisa opted to leverage Global-e’s solution for these markets, consolidating all global e-commerce management through Global-e’s platform and centralising all data in a single Shopify instance.

With Global-e, Ana Luisa has also successfully merged operations and now fulfils its European orders from the US, efficiently managing it all from one hub. Ana Luisa benefits from streamlined logistics to Europe and can offer customers in these markets the full range of its products.

Moreover, with the help of Global-e’s performance analysis best-practice recommendations, Ana Luisa was able to optimise work processes with its 3PL partners and significantly lower its international shipping costs while improving profitability.

Within five months of launching its renewed webstore with Global-e, Ana Luisa’s international online orders grew by 290% YoY, and international online revenue increased by 263% YoY.

“While running our European markets in-house, we realised that the complexities of managing it ourselves placed an undue burden on our internal resources. Global-e has simplified that for us. They handle all the heavy lifting of managing the specific requirements of selling online to Europe, including dealing with the regulatory issues of each country, which can be especially challenging and time-consuming. This has helped to improve profitability, and freed up resources, so we can redirect focus on growth opportunities for our business.”

David Benayoun,

Co-founder and CEO

Driving sustained growth

Led by a dedicated Success Manager, Global-e works closely with Ana Luisa, providing ongoing guidance and support based on comprehensive analyses of the brand’s performance to fuel growth while maintaining profitability.

From its first year of launching with Global-e, Ana Luisa saw a remarkable surge in international online revenue and the number of international orders it received. Since then, the brand has experienced increases year-over-year in both overall growth and across leading markets.

Utilising big data and local market best practices, Global-e helps Ana Luisa continually optimise its offering and quickly adapt its proposition to align with changing consumer sentiment. This allows the brand to stay competitive in dynamic market conditions and further boost international online sales.