The Challenge
With a unique take on Parisian chic, the French fashion brand Vanessa Bruno offers modern yet timeless pieces that prioritize comfort and elegance, effortless sophistication, and a fashionable twist.
From an early stage, Vanessa Bruno sold online to a global audience. While the webstore had some localization, the Vanessa Bruno team realized that they were not offering their international customers the same high-level shopping experience that their domestic customers enjoyed, preventing the brand from fully capitalizing on its global e-commerce growth potential.
Prices were presented, and payments accepted only in EUR, USD, or GBP. Customers worldwide could not pay in their local currency, exposing them to unknown exchange rates and fees. Also, the brand could only accept credit cards, PayPal, and Amazon Pay, while many popular local and alternative options were not supported.
Furthermore, Vanessa Bruno could not provide global online shoppers with a calculation or prepayment options for duty and taxes.
Moreover, the brand’s international shipping rates were costly in many markets, hindering its international conversion rates.
Vanessa Bruno searched for a global e-commerce partner to accelerate its international D2C online sales, scale globally in a simple, cost-effective way, and expand its global footprint by penetrating new markets. To do so the brand was in search of an end-to-end solution that would integrate into its e-commerce platform, Wshop, and allow it to provide international shoppers with a best-in-class, seamless buying experience.
