THE GLOBAL-E
UK CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT

Discover key insights into the behaviours and preferences of cross-border online shoppers in the UK.

Why do online consumers in the UK buy cross-border?

Factors influencing conversions, abandonment, and return rates.

Product price, wider variety, and better quality are primary reasons online consumers in the UK buy outside their domestic market.
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The impact of social media on UK cross-border online shoppers

How do consumers in the UK use social media to discover and connect with brands outside their domestic market

Social media is the leading channel for UK consumers to discover international brands. While TikTok is 3rd place among all respondents, it’s the top social media channel with consumers aged 16-24.
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Preferences of cross-border ecommerce shoppers in the UK

What products are popular, where do they buy them, and how do they prefer to purchase?

Most online consumers in the UK prefer to buy directly from a brand, compared to an online marketplace or via a local reseller.
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Interested in a specific market?

Explore our country reports:

23.4241

53.8478

46.2276

2.2137

35.8617

104.1954

51.7613

-0.50801

-26.05614

136.624

38.9072

-77.0369

About the report

9000 cross-border online shoppers across 9 global markets

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THE GLOBAL-E UK CROSS-BORDER ECOMMERCE SHOPPER SURVEY REPORT